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Business success online often depends on great landing pages. If your landing page isn’t properly targeted, your audience will not find the direction you want them to take. A great deal of testing and/or tweaking may be required in order to get the desired results from your landing page. Keep these three tips in mind for optimizing your landing page.
All landing page copy needs to adhere to copywriting principles, and one thing that means is you want to keep paragraphs to 4-5 sentences, or less. If your copy can use a subhead, then that is fine but it also implies the length is borderline too long.
The job of your copy is to influence and create intense desire to have what you’re giving them – nothing else. Even if your copy isn’t that long, use small paragraphs. People will be reading your copy on their monitors, and it shouldn’t be overwhelming for them. Besides that, breaking down your copy will help you bring in the much needed flow. You can literally move from one benefit to another and explain everything clearly, without confusing your prospect. Your conversion rates will be the best if your copy clearly conveys the strongest benefits of your offer. Your copy shouldn’t be long, and it doesn’t need to be long on a landing page – so do keep that in mind, please. There are other factors affecting conversion rates, and it’s not all about your copy; but the copy does have a job to do.
To say the landing page headline is important is a true understatement. If your headline is effective and is able to pull in the attention of your target audience, your half of the battle is won.
If you’re really stuck on headline, do a search on Google for headlines or how to write effective headlines. Your good efforts to write a compelling headline, and then continuing to test it, will pay off the more you do it. Once you have an effective headline in place, then you can test your body copy; you’ll see your conversion rate start to climb.
Make your audience the focus of your content In other words, you should directly show them what’s in it for them, rather than raving about your own self. If you’re giving away an ebook make your copy about why your audience benefits from the ebook. They don’t want to know how much time you spent writing it. Try and eliminate the word “I” from your landing page completely. Give your audience a reason to take action with the copy on your landing page. Concentrate on your audience and not on yourself.
Your main path to higher conversion rates is with effective testing and tweeking of your landing page, and that process is called optimization. It’s impossible to predict how long it will take, but overall it shouldn’t take very long.

As an veteran online marketer and business coach I write on many topics including how to create profitable landing pages and MLM Secrets both of these topics will explode your business and income if used properly.